ELECTRONICS ARTS (EA) and Laliga of the Spanish professional soccer league have announced on August 2 that they have concluded a new partnership with the Soccer game EA SPORTS FC. It is a contract from the 2023-24 season to multiple years. The Spanish local newspaper Marca reported that the contract would pay La Liga a yearly € 30 million (about 4 billion yen).
EA SPORTS FC is a soccer game developed by EA since 2023. The company has signed a license agreement with the International Football Federation FIFA and has released the FIFA series since 1993. However, in May this year, the EA announced that it would not renew the contract with FIFA (related article). FIFA 23 scheduled to be released on September 30 this year will be the last work in the series, and will be changed to EA SPORTS FC next year.
In the EA SPORTS FC, professional leagues, teams, players, stadiums, etc. around the world, like the FIFA series, will appear based on license agreements. The EA has announced that it includes exclusive partnerships with the Premier League, Bundesliga, Serie A, MLS, and La Liga.
The new partnership between the EA and La Liga announced this time will further expand the conventional partnership. In addition to the naming rights for all the La Liga tournaments, the Le Liga logo and the EA SPORTS, the implementation of some new in-game elements, and the actual game. Includes highlight distribution. In addition, through improvement of accessibility and improvement of facilities, the game will grow and deliver a wonderful soccer experience to fans.
La La Liga’s executive director, La La Liga’s executive director, says that La Liga proves that she is a global brand, and says that how to enjoy soccer will change significantly around the world. 。 In addition, EA SPORTS FC’s senior vise President & General Manager Nick Wlodyka will contribute to improving visuals, technology and game development through partners, and the boundaries of reality and virtual in the world of soccer will be ambiguous. I’m commenting on.
EA also announced on July 26 this year that it has concluded a new partnership with Juventus FC of Serie A, Italy for multiple years. The club’s logo, uniforms, and home stadiums will appear exclusively in the FIFA 23 released this year and the subsequent games, that is, EA SPORTS FC. By the way, Konami, who develops the EFOOTBALL series, has announced the end of the contract with Juventus FC.
EA SPORTS FC will be released in the summer of 2023. The FIFA series, the final work of the FIFA series, will be released on September 30 this year for PC/PS4/PS5/Xbox One/Xbox Series X | S. For Nintendo Switch, FIFA 23 Legacy Edition, which introduces additional elements other than functional aspects, will be released on the same day.